
Art driven brand making contemporary pieces to meet people focused on the 'different'.
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Since ‘Metanoia’ was founded, it has been about taking inspiration from what is local and truly represents Pakistan. Over the years, we collaborated with artisans from Sindh, Punjab, Balochistan and Khyber Pakhtunkhwa for textiles and finishes with excellent craftsmanship. Our journey has been like the art journal of an explorer’s unending odyssey- traveling from one place to another. As ‘Metanoia’ grew with time, our ideologies matured too. Today, we identify as a label that stands by the value of creating and promoting art driven products-inspired by stories of courage, perseverance, and determination.